City Centre Businesses Offering Training Workshops by Visit Stoke

Visit Stoke is working with Epona Marketing to deliver fully funded workshops and business
support to Visitor Economy businesses during 23/24 and 24/25. This project is funded by the
UK government through the UK Shared Prosperity Fund.
By building on our city’s established reputation as the World Capital of Ceramics, we aim to
create a unique and enticing visitor destination – a vibrant ‘City of Imagination’ which combines
our renowned cultural offer with distinctive new attractions and makes the most of our scenic
green spaces, landscapes and waterways.
To enable us to provide the most appropriate support for your business we welcome your input.
Please complete this short survey to indicate what type of support you need to help your
visitor economy business develop and thrive: Visitor Economy Business Support Survey
The business support is delivered on behalf of Stoke-on-Trent City Council by Epona Marketing,
experts in visitor economy with over 30 years’ experience in the sector.
If you indicate your interest when completing the survey, we will be in touch to book you onto
the workshop(s) / business support session. We really encourage you to sign up and get
involved, and give your business a boost.

Thursday 29 th February – World of Wedgwood
Marketing Masterclass - Unlock the secrets of marketing strategy success in our Marketing
Masterclass. Learn tactics, tools, and techniques to elevate your brand. Breakout sessions and
a chance to network all within this packed three-hour session.
Digital Wellbeing - Is your business fully immersed in digital technology? This workshop will
break down the barriers and mysteries of the digital landscape
Wednesday 6 th March – Middleport Pottery
Sustainable and Responsible Tourism – making sustainability work for you, your visitors and
our planet. How far down the line are you in creating sustainable practices within your
business?
Why Reputation Matters in the Visitor Economy – Building and protecting your business
reputation. In the competitive world of tourism and hospitality, a strong reputation is key to
survival and success and it doesn't come by accident..

Tuesday 12 March – The Potteries Museum and Gallery
Getting Product Ready to Grow your Business with the Travel Trade - This workshop aims
to equip you with invaluable insights and strategies to effectively engage with the travel trade
industry