Christmas in the City Centre

Santa’s Arrival Parade & Welcome to Christmas Event - Saturday 23rd November from 11am 

The festive season kicks off in style with a brand new highly anticipated Christmas Parade and Market on Saturday, 23rd November 2024 in partnership with The Potteries Centre and Interactive Grottos Limited. The day will start with the grand Christmas Parade throughout the town, featuring dazzling floats, festive characters and special guest appearances from local organisations. Following this, families can enjoy their day with a spot of Christmas shopping at the Potteries Artisan Market and revel in festive entertainment, live music performances and quirky character meet and greets into the early evening. From seasonal brass bands to choirs and much more to be announced, this free to experience event is set to be one of the biggest celebrations of Christmas that the city centre has ever put on. If your organisation would like to get involved with the parade or sponsorship, please contact christmas@thepotteriescentre.co.uk.

Check out the line-up of awesome acts that will be on our Fountain Square stage! 

10.30 - 11.00    The Symphonia Verbum Orchestra
11.15 - 11.45    Dizzy O'Dare's Giant Balloon Show
12.00 - 12.45    The Music In You Choir
1.00 - 1.45    Circus In A Box Polefit Showcase
2.00 - 2.30    Sam Lloyd Pop Christmas Songs
2.45 - 3.30    The Symphonia Verbum Orchestra
3.45 - 4.15    Santa Clause Apprearance - Win a city centre gift card with your festive garms
4.30 - 5.00    Dizzy O'Dare's Giant Balloon Show
5.30 - 6.30    Thunderhammer

Over in the Keep It Local Creative Department Store, enjoy clay candleholder workshops and create your own Christmas decoration for free, Plus enjoy mischievous appearances from The Grinch, roaming Christmas storytellers, fire performances and a series of funfair rides.